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About Sentimentary

Sentimentary is an instrument, not a verdict engine. It measures expressed sentiment, what people are saying and how they feel, without assigning bias or collapsing a population to a single score. The sentiment core is a chord, not a star rating.

What is Sentimentary?

Sentimentary is a sentiment research tool. You search a topic, and it grabs scored samples from public conversations, starting with Reddit. You see how people feel without scrolling through threads yourself. Each search returns a sentiment core (a visual summary of the overall tone) and source-linked quotes labeled positive, negative, guarded, or apathetic. Most tools tell you positive, negative, or neutral. Sentimentary adds guarded and apathetic, because “I’m not sure yet” and “I don’t care anymore” are different signals, and the difference matters. Neutral, purely factual language with no opinion, is filtered out as noise before it reaches you. Every search makes the next one better; the sentiment engine learns from anonymized, aggregated query patterns, and the accumulated database of scored samples grows with every search. It’s currently in open beta.

How it works

Sentimentary returns structured answers:

  • You enter a research question; anything from “What do people think about remote work?” to “How do voters feel about the new transit plan?” to just “Spotify”
  • Sentimentary figures out what kind of topic you’re asking about and builds a targeted search; brand names get precision matching, general topics get broader recall
  • It searches Reddit for relevant discussions and extracts the strongest opinion-bearing quotes from each page, typically up to 10 scored samples per search
  • Sentimentary scores every sample as positive, negative, guarded, or apathetic
  • You get a sentiment core showing the overall emotional distribution at a glance, plus source-linked samples you can verify, cite, or read more of
  • Most searches finish in under a minute

The result: a sentiment core showing the overall tone at a glance, a core term capturing the strongest signal, and up to 10 source-linked samples you can verify, cite, or read more of.

Why Sentimentary instead of searching yourself

A Google search gives you at best an AI summary with links. Reading through threads, pulling out opinions, and deciding whether people feel positively or negatively takes time, and it’s hard to do at scale. Sentimentary does the reading for you. It grabs the strongest opinion-bearing quotes from each page and scores every one. It aggregates them into a sentiment core, the overall emotional distribution at a glance. Every sample links back to its source, so you can verify, cite, or read more. What would take an hour of scrolling and tab-hopping now typically takes under a minute.

Who it’s for

Sentimentary is designed for anyone who needs to know what people think:

  • Hobbyists and idea vetters — Settle debates, get a read on products before you buy, see what people think about a trend. Stop scrolling and grab scored, sourced quotes in minutes — plus a sentiment core that shows the overall tone at a glance. Start with a free search on any topic, even a single word.
  • Journalists and media analysts — Source quotes with sentiment context in minutes, not hours. Each sample links back to the original discussion — less tab-hopping, more publishable sourcing. to save searches and build a research record.
  • Market research professionals — Sample public opinion at self-serve speed. No panels, no weeks of hand-tuned search strings. Brand tracking and category exploration follow different built-in extraction paths.
  • Academic researchers — Build on the groundwork you already have. You can reproduce searches: methodology can reference how queries are constructed. Source-linked quotes are citable. Free searches work for coursework; to save your history.
  • Political analysts — Track how discourse shifts on an issue or geography. Time-bounded searches capture sentiment when news is moving fast.
  • Financial analysts— Signals from real discourse so ambiguous terms don’t pollute the sample set.
  • PR and communications — Know how people feel about your brand right now — not just clicks. Search fan out to review and discussion surfaces.
  • Think tanks— Structured sentiment for policy research: global coverage, local nuance, and less manual search craft. Priority access to the accumulated sentiment database means historical research across years of public conversation, not just today’s snapshot.
  • Corporate strategy — Competitive intelligence from public sentiment, with the same search engine as the self-serve product. Historical sentiment data gives you trend lines on competitors and categories, not just the current conversation.

Some of these advanced capabilities (entity-aware extraction, brand-classified paths, negotiated throughput, priority access to the accumulated sentiment database for historical research) are coming in additional plans after beta. Basic search works for every audience today. If you need the advanced features, to be notified when they launch.

What’s coming

Sentimentary search is free and unlimited; that doesn’t change. After beta, additional plans will add exports, larger sample targets, saved snapshots, bookmarks, additional content sources for professional work, and priority access to the accumulated sentiment database for historical research.