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Professional Search Guide

The six principles in the Search Guide apply to every search. This page applies them to research methodology; reproducible, citable, and traceable. For journalists, market researchers, analysts, and anyone who needs sourced public sentiment for professional work.
  1. Scope your population: name the audience and you get demographic precision. Define your research population by including a specific group (college students, small business owners, registered nurses) and the samples come from that group. The more specific the audience, the more targeted the samples. For example, if you want to know how nurses feel about staffing levels, try searching “what do registered nurses think about hospital staffing.”
  2. Run multi-region studies: name a place and you get regional sentiment. Add a city or region to scope results to that area. Run the same query with different locations for comparable cross-region data; the methodology stays identical, only the geography changes. For example, if you want to know how residents feel about public transit in their city, try searching “how do Berlin residents feel about public transit.”
  3. Track shifts over time: add a time reference and you get before-and-after studies. Include a year or era to sample from that window. Run the same question with different timeframes to trace how sentiment has moved; useful for longitudinal analysis. For example, if you want to track how attitudes toward remote work changed, try searching “how did people feel about remote work before 2023” and compare it with a 2025 search.
  4. Control your precision level: switch between brand and category to see different pictures. A specific name gives you precision; that brand, those reviews. A category gives you the landscape; every player, every opinion. Use brand-level searches for competitive tracking and category-level searches for market context. For example, if you want to know how Nike is perceived, try searching “Nike.” If you want the full athletic wear conversation, search “athletic wear brands.”
  5. Get competitive signal: compare products in one search. Two products, brands, or ideas in the same search returns threads where people evaluate both side by side; higher signal than aggregating separate searches. For example, if you want to know which music platform people prefer, try searching “Spotify vs Apple Music.”
  6. Build a research record: save your searches and let the record build. Every search returns source-linked, timestamped samples; each one includes the quote text, a sentiment label, the source link, and the retrieval date, enough to cite in published work. to save your searches; as you run more, your history becomes a research record you can reference and trace over time. Export (downloadable datasets for systematic review) is coming in additional plans after beta; every sample is already citable via its source link today.

Researching a purchase? See the Consumer Search Guide.